How Search scaled 9 independent hotels with Climber

Search Hotéis is a hotel operator with nine properties in Brazil, eight of them running Climber’s RMS. The portfolio includes midscale hotels and three upscale five-star properties, all with limited inventory — the largest, Zendaia Resort, has just 47 rooms. This profile of independent hotels, with low room volume and strong seasonality, demands pricing precision and the agility to respond to the market, qualities the previous manual process simply could not deliver.

Before adopting the RMS, pricing was done by hand, with no automated rules, no consolidated pickup visibility, and no ability to respond outside business hours — a critical limitation in a market as notoriously last-minute and highly seasonal as Búzios.

Solution

Search Hotéis adopted Climber’s RMS about four years ago, integrating the platform with its PMS and structuring custom pricing rules for each property. Autopilot took over managing rate fluctuations continuously, operating on weekends and outside business hours as well — the period when roughly 80% of price updates are sent. The dashboard and consolidated KPIs allowed the Revenue Management lead to monitor nine hotels in just a few minutes, with immediate visual alerts for pickup variations and cancellations. Pricing rules created for one hotel could now be replicated across the other properties in the group, making the operation more scalable and consistent.

Results

• Estimated growth of more than 20 to 30% in revenue attributed directly to adopting the RMS, according to the team’s own internal assessment
• The Greco hotel’s ADR rose from R$100–150 to R$600–700 over three to four years of operating with Climber
• Approximately 80% of price updates sent outside business hours, ensuring continuous response to demand
• Centralized management of nine hotels from a single platform, with an overview reviewed in under a minute per property
• Replication of pricing rules across properties in the group, reducing setup time and increasing strategic consistency
• The ability to identify and mitigate high-impact cancellations in real time through negative pickup alerts

Testimonials

“There’s a before and an after. Our story is already tied to Climber — we wouldn’t have grown the way we did if it weren’t also for Climber.”

“I don’t even know what pricing is without Climber’s pricing rules, without the triggers, without everything we’ve been shaping over time.”

“Climber is automated just the right amount and human just the right amount. I literally feel like an airplane pilot — I handle the takeoff and the landing.”

“That can prevent, depending on the hotel or the group, the gain or loss of hundreds of thousands of reais, simply because you spotted an odd pickup in a future period.”