Jase Hotels grows revenue 20% versus 2019 with Climber’s RMS

Before adopting Climber’s RMS, the commercial team at Jase Hotels faced a slow, manual analysis process. Tracking pickups, monitoring market prices, and making rate decisions required a considerable amount of work, consuming time that could have gone toward other strategic priorities within the department. The absence of an automated tool also meant that, outside business hours — when between 50% and 80% of online sales in the hospitality sector occur — the group had no ability to actively respond to the market.

Solution

Jase Hotels implemented Climber’s Revenue Management System, with a particular focus on Autopilot, the feature that enables automated price updates 24 hours a day, seven days a week. With the platform, market and pickup analysis became available in just a few clicks, freeing the team to focus on developing commercial strategies, managing groups, and overseeing the other departments across the board. Adopting the technology also kept the group permanently aligned with its defined rate strategy, regardless of the time or day of the week.

Results

• An increase of more than 20% in revenue compared with 2019, the pre-pandemic reference year
• A return on investment (ROI) of roughly 45 times the platform’s monthly fee
• About 60% of price updates sent outside business hours, including weekends and holidays
• A significant reduction in the time spent on manual market and pickup analysis
• Greater strategic capacity for the commercial team, with time redirected to hiring, partnerships, and planning
• Improved quality of life for the team, with greater peace of mind outside working hours

Testimonials

“We used to have more work doing pickup and market price analysis. Today it’s one, two, or three clicks away — depending on what we’re after on any given day.”

“Autopilot lets us stay aligned with the strategy we’ve laid out — and doing that outside business hours, on weekends and holidays, brings a whole new quality of life on a personal level.”

“Once we improve, we never want to go backward. We always want to get even better.”